Marketing

Marketing is all around us. It’s on your television and your smartphone, in arenas, and on the streets. Marketing communicates, informs, and persuades. 

Those who create this work are marketers, and they are part of a growing industry offering a wide range of career opportunities.  

Marketing starts by understanding what customers want. Then marketers develop products, create pricing, and plan distribution. Finally, they promote products and ideas through social media, digital advertising, personal selling, and much more.  

Carroll University’s Marketing major provides the skills needed today, and connects you with employers for class projects, internships, and career opportunities. 

About the Marketing Major

Marketing majors take PioCore general education courses and complete a broad business curriculum, including accounting, economics, law, and management. Marketing-specific courses include: 

• Digital Marketing 
• Promotion 
• Marketing Research 
• Business-to-Business Marketing 
• Electives such as Consumer Behavior, Advertising, and Public Relations 

Learning by Experience 

All Marketing courses use what’s called “experiential learning.” That means you learn through experiences, including simulations and projects for local businesses. Past clients have included: 

• Lake Country DockHounds minor league baseball team 
• Raw Dog Barkery pet food 
• Hunzinger Construction 
• Visual artists, musicians, composers, and more 

First Jobs 

Marketing is a broad field, and graduates work in a wide range of roles and organizations. Here are a few of the jobs held by recent CU Marketing graduates: 

• Digital Marketing Specialist | Ampersand marketing agency 
• Retail Marketing Manager | Twist Clothing Boutique 
• Sales & Marketing Specialist | Think Pawsitive dog training 
• Area Manager | Amazon 
• Wienermobile Driver (Hotdogger) | Oscar Mayer 

American Marketing Association chapter 

Students from Marketing and many other majors are involved in our student chapter of the American Marketing Association. Through AMA, students organize events, bring speakers to campus, serve the community, and attend regional conferences (Milwaukee, Whitewater) and the International Collegiate Conference (New Orleans). 

• Carroll University Catalog | Marketing Minor

• Carroll University Catalog | Marketing Major
• Academic Support Services
• Pioneer Core | General Education Requirements